All of our showrooms, but especially our newest additions in Atlanta and San Diego are designed with a simple goal in mind: to elevate the experience of finding formalwear to something truly comfortable and enjoyable. These spaces reflect our belief that when you feel good in what you wear, it shows—and that starts with the experience of finding it.
Our new showrooms continue to move away from the stuffy, overwhelming atmosphere of traditional formalwear stores. Instead, we've created spaces that feel more like well-appointed living rooms where you can take your time and make decisions without pressure.
The design draws from mid-century American aesthetics—think warm wood tones, comfortable seating, and plenty of natural light. This style is inherently welcoming and familiar. The walnut paneling creates distinct sections for different suit collections, making it easy to navigate your options without feeling lost in a sea of black and navy.
Every element in these showrooms serves a purpose. Our modular display system means we can adjust layouts based on what our customers need most. Planning a wedding? We can create a dedicated space for your groomsmen. Need help choosing between styles? Our clear sightlines and organized sections make comparison shopping simple. We selected materials that (like any great suit) look good and wear well. The leather chairs will develop character over time without looking worn out and the wooden display tables are as timeless as they are modern.
Whether you know exactly what you want or need guidance from scratch, our showroom layout supports both approaches. Clear organization means experienced customers can find what they need quickly. Meanwhile, our lounge areas provide comfortable spots for longer consultations (or friends and family support!) without anyone feeling rushed.
One thing we really wanted to achieve was an environment that encourages natural conversation. Getting fitted for a suit is an intimate process that’s much more enjoyable when everyone feels at ease. The furniture arrangement creates intimate consultation areas without feeling closed off from the main space. This balance helps maintain privacy while keeping the overall atmosphere open and approachable.
Good lighting makes a huge difference in how clothes look and how you feel trying them on and is something that truly sets us apart from a lot of our larger competitors. No one wants to stand around in a room with harsh fluorescents that make you look washed out and your suit look bland. That’s why each of our spaces have ample natural light and we’ve also installed warm-toned lightbulbs that are flattering without being unrealistic—what you see in our mirrors is what you'll see at your event.
When you visit one of our new showrooms, whether in Atlanta or San Diego, you'll find an environment that makes the process of finding formalwear the perfect combination of both straightforward and comfortable. No intimidating salespeople, no overwhelming displays, no pressure to make quick decisions. Just a well-designed space where you can find what works for you, whether that's your first tuxedo rental or your fifth suit purchase.
We're also bringing this same practical approach to Manhattan this summer, continuing our mission of making quality formalwear accessible and the experience of finding it truly positive. We hope you come and experience it for yourself.
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